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Bringing Gen Z into the vegan fold for animals

by Priscilla Feral, president of FoA On May 3, I watched on screen and listened as 23 students from Connecticut’s Norwalk Community College presented advertising concepts about how to motivate Generation Z—now in their mid-teens to mid-20s—to become vegan. The “Principles of Advertising” class is taught by a friend, a retired ad agency executive. He […]

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