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pstrongspan style=”font-size:14px;”span style=”font-family:arial,helvetica,sans-serif;”em“It is better to be looked over than overlooked”nbsp;/em/span/spanem style=”font-family: arial, helvetica, sans-serif; font-size: 14px;”-nbsp;/emspan style=”font-family: arial, helvetica, sans-serif; font-size: 14px;”Mae West/span/strong/p
pspan style=”font-size:14px;”span style=”font-family:arial,helvetica,sans-serif;”nbsp;br /
Friends of Animals has just redefined our brand image to clarify what wenbsp;standnbsp;for, increase our visibility and connect with younger generations.br /
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We have never been afraid to take a hard stance onnbsp;toughnbsp;issues, and our new identitynbsp;reflects these sentiments.nbsp;nbsp;It’snbsp;contemporary,nbsp;innovative, and edgy –nbsp;perfect for an animal advocacy organization asnbsp;action-oriented as Friends ofnbsp;Animals. nbsp;/span/span/p
pspan style=”font-size:14px;”span style=”font-family:arial,helvetica,sans-serif;”This brief video explains the thinking behind the new branding.nbsp;/span/span/p
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piframe allowfullscreen=”” frameborder=”0″ height=”422″ src=”//www.youtube.com/embed/fHbwuxXBM9I?rel=0″ width=”750″/iframe/p
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pspan style=”font-family:arial,helvetica,sans-serif;”strongspan style=”font-size:12px;”emCredits:/em/span/strong/span/p
pspan style=”font-family:arial,helvetica,sans-serif;”span style=”font-size:12px;”Voiceover: Priscilla Feral, Friends of Animals Presidentbr /
Brand Identity: MSLKbr /
Video Direction Production: a href=”http://mslk.com/” target=”_blank”MSLK/abr /
Animation Editing: Ryan Nussbaum/span/span/p
pspan style=”font-family:arial,helvetica,sans-serif;”span style=”font-size:12px;”Sound Design: Marc S Levittbr /
Music: Curtis Schweitzerbr /
Sound Effects: Courtesy of a href=”http://http://www.freesfx.co.uk” target=”_blank”Free SFX/a/span/span/p
pspan style=”font-family:arial,helvetica,sans-serif;”span style=”font-size:12px;”Thanks to: Bob Orabona, Brent Arnold, Jane Seymour, Sheri L Koettingnbsp;/span/span/p