You won’t see any fur during Fashion Week in London this year and we are cheering the change.
There will be no fur on display in any of the couture presented by designers in the city during the event, which runs from Sept. 14-18.
The British Fashion Council said the fur-free show this year is part of the Positive Fashion Initiative that encourages designers to make ethical choices.
London is the first of the fashion weeks discarding the use of any fur in its spring/summer collections that will be on display. The fur industry, in the face of the anti-fur movement, has been promoting fur trappings on hot-weather fashions to keep up revenues.
But this year, none of the participants in London’s show were using any fur, according to a survey conducted by BFC. Council Chief Executive Caroline Rush told The Guardian that the fur free show “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur. “
The council said in a statement that the survey results reflects a cultural shift amid fashion designers as well as consumer sentiment.
More than 850 retailers have stopped using fur, the most recent of which is Burberry’s, which announced it is going fur free starting with the premiere of creative chief Riccardo Tisci’s collection Monday at London Fashion Week. Gucci, Michael Kors and Versace also announced this year that their fashion houses would be fur free.
Burberry also committed to stop its practice of burning its merchandise, which it was doing to prevent the clothing from entering the market in ways that diluted its high-end image.
Perhaps London’s fur-free initiative and Burberry’s fashion forward commitment will spur the fashion shows in Milan and Paris to also discard fur on the cat walk.
Meanwhile, Friends of Animals is calling on New York City, whose Fashion Week is already underway, to ban the sale of fur through legislation. Read more about our efforts here.