Popular Canadian-based outdoor clothing company is targeted for using coyote fur

Vancouver, BC  — On the eve of February 9, 2012, supporters from Vancouver-based, Association for the Protection of Fur-Bearing Animals and Friends of Animals, staged a protest on outdoor clothing company,Canada Goose Inc.’s Facebook page.

By changing their profile pictures to block letters, protesters spelled out the slogan, “fur kills” and posted anti-fur comments for an audience of 48,000+ followers. The message was in reaction to the company’s use of real fur trim on the hoods of their popular parkas.

In addition to the Facebook protest, over ten thousand postcards depicting a coyote trapped in a leg-hold trap with a message about Canada Goose Inc.’s coats have been distributed across Canada.

Lesley Fox, Executive Director for The Association for the Protection of Fur-Bearing Animals says, “Despite what people think, leg-hold traps are still legal in every province across Canada. Coyotes will break teeth and bones trying to escape from cruel traps. Fur and fur trim is cruelty we can stop.”

Friday, February 10th, 2011 marks the 22nd Annual National Anti-Fur Day. The Association for the Protection of Fur-Bearing Animals and Friends of Animals are part of a growing network of animal advocates who are protesting the Canadian fur industry in more than twenty-two cities.