In newly released official guidelines, the U.S. Department of Agriculture inverted the food pyramid. Now, Americans are being encouraged to consume more red meat and dairy than ever before.

The guidelines shape feeding programs all across the country, including the National School Lunch program, which Friends of Animals has been up against in advocating for districts to include daily vegan offerings across the country.

The guidelines new emphasis on red meat and dairy contradicts decades worth of recommendations and scientific evidence that suggest otherwise, especially since red meat consumption heightens risk of coronary heart disease.

The pseudo-scientific recommendation also comes at a time when beef production is plummeting, and when we’re amid a climate crisis that beef consumption is among the main perpetrators of.

Rather than enacting guidelines that reflect public health, climate science, and ethical consumption, this administration has opted to push red meat and dairy.