Actors Lend Their Star Power for FoA’s New Spay/Neuter PSA
It’s the middle of August in Los Angeles, Calif. and Danny Trejo is standing in the hot sun, completely covered by a full-body, shaggy polyester dog suit, with a gigantic smile on his face despite the heat. That’s the kind of dedication every actor had on the set of our upcoming Spay, Neuter, Adopt video that was released earlier this month and is now available on our YouTube page.
Jaleel White and Cynthia Kirchner also participated in the filming of this public service announcement and helped to bring this important message to life in a way that’s never been done before. Using a documentary-style approach, Breensmith Advertising and Tacklebox Film were able to give viewers an understanding of the importance and immediacy of the situation many homeless animals find themselves in on a daily basis, but incorporated humanizing and humorous moments to give the ad a unique feel.
The ad aims to educate viewers about the huge role spay and neuter procedures play in significantly lowering the amount of unwanted dogs and cats who are roaming the streets or housed in shelters around the country. Since Friends of Animals’ beginnings, we have assumed a leadership role in advocating low-cost spaying and altering as the most effective means of preventing the births of dogs and cats, and their subsequent abandonment, suffering and mass killing. For more than five decades, we have operated the only nationwide breeding control program in the United States facilitating more than 2.5 million spay/neuter procedures.
This newest ad campaign will continue to raise awareness and engage people about these issues and highlight the lifesaving solutions of Spay, Neuter, Adopt. Check out the video below!