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Friends of Animals to Launch Major Anti-Fur Advertising Campaign

November 14, 2008 | Press Releases / Fur
Fur Ad

Darien, Conn., US "“ The international animal-rights organization Friends of Animals has launched a holiday season anti-fur advertising blitz. The centerpiece of the campaign will be some 75 New York City buses displaying ads that show fur-bearing animals wearing brightly colored wigs with the tag line: "You look just as stupid wearing theirs." The ad, which appears on Nov. 24 and will run through the holiday season, was created by Atlanta, Ga.,-based Tedco Worldwide.

"The surreal image is eye-catching and thought-provoking," said Priscilla Feral, president of Friends of Animals. "The ludicrousness of putting wigs on animals makes people reflect on the perversion of decorating human bodies with fur at the cost of the countless lives of other animals."

Fur Trim

A Gallup poll conducted in May this year revealed that 54 percent accepted wearing fur -- down 7 percentage points from 2001. Even more starkly, the number of people who believe fur-wearing is wrong went up 7 points.

Another Friends of Animals advertisement, running in Rolling Stone and other prominent magazines, addresses fur trim.

"People may assume fur trim does less harm," said Feral. "But we're making it clear that pelts of any size come from yet another animal bought, killed and sold for the fashion industry."

Beneath the thoughtful gaze of the lynx, the caption, styled as a coat label, makes the vivid point: "If you believe genuine fur trim comes from scraps, where do scraps come from?"

The industry is savvy, and it's trying to co-opt the language of animal advocates. The International Fur Trade Federation's 2008 "State of the Industry Report" proclaims: "Animal welfare is key to the success of the fur industry."

"We won't let corporate double-speak gloss over ugly realities," said Feral. "Those concerned with the well-being of living individuals must simply refuse to pay the business that traps, breeds, suffocates and electrocutes animals."

Pass up fur in any form, including trim and accessories. This holiday season, the message will ring loud and clear.

Founded in 1957, Friends of Animals advocates for the right of animals to live free according to their own terms.

Comments

This campaign will prevent a lot of suffering.

Ugh, I can't stand people who wear fur. Not only does it look ugly on people, but its impractical too. The president of a company that I used to work for is supposedly an animal lover, but she recently bought a pair of designer leather gloves with real civet fur for a few thousand dollars. I was let go from this job because supposedly the company couldn't afford to pay me (even though I charge less than most graphic designers). I imagine those gloves could have paid my wages for a month. In these trying economic times, it is horrific to waste money on fur especially when it comes on the backs of suffering animals (and the purchase of the gloves funds even more animal suffering). Why spend so much on animal suffering when a pair of faux-fur is cheaper and looks the same?

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